Understanding your Product x Customer | 09.27.20 (Online Class)


Sunday, September 27, , 2020
2-5 PM @ Virtual Classroom

Virtual Classroom details to be sent directly to you by the Facilitator closer to the workshop date.

Define your Product and Get to Know Your Customer
The new normal is driven by new markets. There is room for everyone, and now is the time to reassess our business to find our place again. The customers that you had before might not be interested in what you offer right now. How do you move your merch & inventory, which you have invested so much in? What are the products you can create that will still represent that brand that you have built? This class will help you understand the value of your products, so that you can identify the groups that may view your product as a necessity. Get to know your new customer, redefine your message, and create a product+promotions plan.


1. To understand your product better, and identify what sets it apart from others;
2. To define your message;
3. To identify the different types of customers & clients;
4. To create a product development plan for your customer.


Open to small business owners, creative businesses, start-ups, and creative freelancers.

Materials included:

Workbook (Digital Download)

Number of Hours:

3 hours

About the Instructor:

Alessandra Lanot is a surface pattern designer & maker of handmade art tools, founder of LifeAfterBreakfast.ph, and co-owner of vegan restaurant Pipino.

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