Understanding your Product x Customer | 03.22.20


Sunday, March 22, 2020
11am – 3pm @ Uptown BGC

Define your Product and Get to Know Your Customer
After starting a business, the next challenge you have to face is how to sustain it. Who are you selling to, and how can you retain them? Most small business owners waste time and money in seeking new clients because they don’t make an effort to know their existing buyers or because they feel that they need to be everything for everyone. Knowing your customer will help you find them quicker, speak their language, and address their needs. In this workshop, you will be able to take the time to get to know your own products better, define your message, and create a product plan for your customers


1. To identify the different types of customers & clients;
2. To understand your product better, and indentify what sets it apart from others;
3. To define your message;
4. To create a product development plan for your customer.


Open to small business owners, creative businesses, start-ups, and creative freelancers.

Materials included:

1. LifeAfterBreakfast Pencil
2. Workbook

Number of Hours:

4 hours

About the Instructor:

Alessandra Lanot is a creative consultant, designer, founder of LifeAfterBreakfast handmade art tools, and co-owner of Pipino Veg & Hillside Cafe & Juice Bar.

Out of stock

Out of stock

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